Sunny
Towards a unique direction the predecessor of Daiso, Muji is slave-less, no branding of the flesh nor seals to emboss its goods. Which explains its products minimalist, impeccable, rational.
One knows why one came about, it goes through much talks and deliberation, before materialization.
P.S. Black muffin carbon colour, black sesame and sesame. It has a slow, gradual flavour releasing a buttery cupcake and a thwarted, almost savoury twang of black sesame. White sesame is also found at the peripherals of the baked good, probably constituting to that earthly, burnt distinctive taste none other than multiplying richness to the blackness of the cake. Muji in kanji is 無印良品, no brand/seal products embracing good or high quality.